Last night Brutal Fruit launched their all-new Ruby Apple Spritzer 620ml Grand Luxe in true Spritzer fashion, with a larger-than-life mapping of the new bottle projecting across the entire southside of all 54-storeys covering 12 600 square meters of Africa’s tallest building for the 1st time ever! That’s 234-metres of glowing beauty – an ode to women – right at the top of Jozi, just where it belongs.
We’re here to remind you that powerful woman, should celebrate each and every win, no matter how big or small, is equally part of their journey and those moments should be cherished and especially when women, come together to toast to each other’s successes and cheer each other on, it reminds us all that we are all on this journey of belonging together, that we all belong to a powerful sisterhood. that’s why your favourite Spritzer is taking every celebration, big or small, to the next level. The new Brutal Fruit Ruby Apple Spritzer 620ml Grand Luxe is perfectly designed to be a part of your shared celebrations, putting each one of them in the spotlight, responsibly.
The launch was lit and filmed by FPV drones (drones which are the future of cinematic drone filmmaking as well as used in major productions in Hollywood) they helped light up the sky and the pool deck of the Leonardo Hotel where an exclusive amount of guests got to experience this epic experience first hand, responsibly. 88,000 lumens were projected on the south side of the building and guests got to experience this iconic unveiling with sets from the best DJs in the country; DBN GOGO and Black Motion, a violin performance from SA’s Bubble*, and a show-stopping routine by synchronized swimmers taking to the pool. It was memorizing.
The Ruby Apple Spritzer 620ml Grand Luxe is the newest edition of the Brutal Fruit sophisticated product family. The beloved beverage, most loved by South African women continues to celebrate South African women and all of their achievements, enabling sister squads to share in all their wins together. For this grand milestone, the brand did not settle on turning heads, but lifting them instead!
The next time you and your girls want to pop the lid to celebrate your successes, big or small, do it with the new Brutal Fruit Ruby Apple Spritzer 620ml Grand Luxe – just like your special moments, it’s made to be shared, responsibly.